Gatorade 5v5
The Gatorade 5v5 campaign aimed to engage young players worldwide through a multilingual platform for team registration and tournament management, spanning over 20 countries.
As UX Writer, I structured platform content, ensuring clarity and alignment with user tasks and campaign dinamic.
Project Scope
- Collaborated with creative and technical teams to design user flows and an intuitive registration system.
- Developed user-friendly copy for multilingual audiences, improving accessibility and engagement.
Impact
- Simplified team registrations and player management.
- Simplified the data management process for over 20 participating countries.
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